LinkedIn for Sales Pros Part Three: The Content Confidence Blueprint for Manufacturing Sales
Date: Thursday, September 18th at 9am CST
Taught by Ingor van Rooi
Are you ready to turn your LinkedIn presence into a consistent source of conversations and opportunities?
In Workshop 3, we go beyond profile optimization and connection-building to focus on what really keeps you top-of-mind with buyers: relevant, relationship-building content.
You’ll learn:
- How to remove the fear of posting on LinkedIn; even if you “hate social media”
- Simple content ideas that speak directly to your buyers’ real challenges
- Ways to position yourself as the go-to solution without sounding salesy
- How consistent, intentional visibility can shorten your sales cycle
This session is all about giving you the confidence, clarity and tools to create posts that build trust, spark conversation and drive results; without spending hours glued to LinkedIn.
LinkedIn for Sales Pros Part Two: Building Authentic Connections that Convert
Date: Thursday, August 7th at 9am CST
Taught by Ingor van Rooi & Kati McDermith
Are you ready to turn connections into real relationships that lead to opportunities?
In Workshop 2, we go beyond profile optimization and dive deep into relationship-driven strategies that help you stand out and stay top of mind on LinkedIn. You’ll learn:
- How to start meaningful conversations without sounding salesy
- The power of engaging content that sparks connection and trust
- Proven techniques for moving from connection → conversation → collaboration
- How to leverage LinkedIn’s features to build a strong personal brand
This session is all about building community, creating trust and showing up consistently in a way that makes people WANT to work with you.
Airtable for Manufacturing & Program Management
Date: Thursday July 17 at 10am CST
Taught by Angela Thurman
Are you still relying on spreadsheets to manage production schedules, supplier data, or project milestones? It might be time to upgrade your workflow without the complexity of traditional databases.
Join us for this engaging and practical webinar where you’ll learn how Airtable, a no-code relational database, can transform how manufacturers and program managers organize and track their work. Whether you’re coordinating production runs, managing supplier inputs, or leading complex programs, Airtable makes it easy to build customized, collaborative solutions—no coding required.
This session will cover:
- What Airtable is and how it compares to spreadsheets and legacy systems
- Real-world use cases tailored to manufacturing and program management
- A live demo showing how to build and customize your own Airtable base
- Time-saving automations and integrations with tools like Slack, Outlook, and Teams
- Free templates and resources to help you get started immediately
LinkedIn for Sales Pros Part One: Relationship-Driven Selling in a Digital Age
Date: Thursday July 24th at 9am CST
Taught by Ingor van Rooi
You’ve built your business through boots on the ground, handshakes, and follow-through. That old-school work ethic still matters, but the way we build relationships and close deals is changing.
This 2-part LinkedIn class series is designed for seasoned salespeople in manufacturing and industrial sectors who are ready to modernize their approach without losing their authenticity or grit.
We’ll teach you how to use LinkedIn as your new sales floor; a place to build trust, showcase your expertise, and stay top-of-mind with decision-makers, without ever feeling like you’re “just another cold call.”
Using my 3-step framework (Connect.Communicate. Collaborate.) you’ll learn how to bring your people-first mindset into today’s digital world.
HubSpot CRM and IndustrySelect – Customization
Date: Thursday June 26 at 10 CST
Taught by Dave Meyer of Bizzy Web and Kati McDermith of MNI
Now that you’re setup in HubSpot (or your favorite CRM) and you’ve imported your first list via Industry Select, it’s time to get going! We’ll share how to customize your CRM to meet your needs with custom contact properties, deal information and other follow up tips. And once you have your system ready to use, we’ll show you how to start using it to get in new leads and make sure you’re able to manage your productivity with reporting and other optimizations.
You’ll learn:
- How to customize your deal pipelines and contact records
- How to connect your email and calendar and never miss another connection
- How to use Tasks and AI to keep track of deals and leads
- When and why to upgrade to Pro accounts, and the cost/benefit of upgrading
Unlock the Power of Your IndustrySelect Data: Building a Simple CRM in HubSpot
Date: June 12, 2025 at 10:00 am CST
Taught by Dave Meyer of Bizzy Web and Kati McDermith of MNI
Are you looking to streamline your sales and marketing outreach with better organization and easy-to-use technology? Join us for this highly requested, hands-on class where you’ll learn exactly how to take valuable lead and contact data from your IndustrySelect and import it directly into HubSpot, one of today’s most popular CRM platforms.
Join our Brand Ambassador, Kati McDermith along with Dave Meyer of BizzyWeb, our data integration specialist, and Premier HubSpot Partner, this session will guide you step-by-step through the process of setting up an effective CRM tailored to your needs. Perfect for business owners, marketers, and sales professionals, this class will empower you to manage leads, track interactions, and increase productivity. Don’t miss this opportunity to transform your contact list into actionable insights and real results!
16 Lead Generation Strategies You’ve Never Heard of that Generate Results
Date:
Oct 24, 2024, 2024 at 10:00 am CST
Taught by Dave Meyer of Bizzy Web
Generating high-quality, cost-effective leads continues to be one of the most important–and most challenging–tasks for marketers. There are an infinite number of digital platforms available to achieve this goal and you’ve probably tried them all…with somewhat mixed results. This session will give you a much-needed fresh take on lead generation—from attraction to conversion—with strategies that are proven to be successful within today’s 24/7 digital landscape. You’ll learn new ways to generate quality leads (not just quantity) that will align with any marketing budget.
Building a Blog That Provides REAL Value for Industrial Brands
Date: October 10th, 2024 at 11:30 am CST
Taught by Whitney Koch of Keystone Click
Understand the importance of blogging in building brand awareness and generating leads.
Learn how to create valuable content that speaks directly to your target audience.
Discover the 5 best practices for writing and optimizing blog posts for search engines.
Master content distribution strategies to maximize your blog’s visibility.
Learn how to develop a consistent content calendar to keep your blog active and engaging.
Sign up now and take your content marketing efforts to the next level!
Key Learning Objectives:
- Understand the importance of blogging in building brand awareness and generating leads.
- Learn how to create valuable content that speaks directly to your target audience.
- Discover the 5 best practices for writing and optimizing blog posts for search engines.
- Master content distribution strategies to maximize your blog’s visibility.
- Learn how to develop a consistent content calendar to keep your blog active and engaging.
- Sign up now and take your content marketing efforts to the next level!
Deliverability Decoded: Mastering the Art of the Inbox
Date: August 15th, 2024 at 11am CST
Taught by Maggie Blume and Kati McDermith
Join Kati and Maggie, your expert guides, as we uncover the latest tactics and emerging trends to help you conquer spam filters and optimize your email deliverability. In this master class, you’ll gain control over your email sending, learn how to adapt to the ever-evolving email landscape, and discover the crucial steps to take if your emails land in spam. With Maggie’s insider knowledge and strategies, you’ll elevate your email game and achieve unparalleled inbox success, leading to more leads and meetings.
Main Takeaways:
- Changes in the email landscape in 2024
- What you can control when it comes to sending email
- What to do if you find out your emails are going to spam
Next Level Lead Nurturing: How to Segment and Automate Your Marketing to Close More Deals
Date: Monday, August 5th, 2024. 2:00 pm CST
Taught by Dave Meyer
To provide value to your customers, you have to understand their needs and how to deliver what they want, regardless of where they are in the buyer’s journey. In this session, you’ll learn master tips to enhance your contact management and segmentation strategy for real results. When you deploy engaging and contextual content at exactly the right moment, you’ll empower your audience, help them identify their needs, and craft helpful, personalized messages designed to convert.
After this session, you’ll be able to:
- Apply tactics to take your lead nurturing strategy to the next level
- Craft a contact segmentation action plan to deliver the right content to the right prospects
- Set up a proactive workflow to give your best leads what they want, when they need it
The Funnel is Dead: Long Live the Marketing Flywheel to Engage Customers
Date: Tuesday, July 23rd, 2024 10:00 am CST
Taught by Dave Meyer
The metaphor of a funnel doesn’t work anymore because marketing isn’t a one-time activity: great engagement programs keep re-engaging and deepening your relationships. That’s where the Marketing Flywheel comes in – using customers as the center of a process to Attract, Engage and Delight your audiences.
After this session, you’ll be able to:
- Define why the Marketing Flywheel makes more sense than the metaphor of a funnel
- Take steps to re-engage your audience to help deepen relationships and grow faster
- Get more and better results by spinning your flywheel faster, to keep your marketing machine running
- Increase your marketing efficiency, and tie results to CRM as your business growth hub
Digital Skills for Every-Day Tasks
Date: Tuesday, June 11th, 2024 10:00 am CST
Taught by Dave Meyer
Learn how to manage work and life tasks more effectively using Google tools. Whether you want to build a budget, create a meeting agenda or organize your priorities, these best practices will boost your productivity.
In this session we’ll show you how to:
Use templates in Google Sheets to build a personalized to-do list
Use templates in Google Docs to create a meeting agenda
Create a presentation in Google Slides to present your ideas
Introduction to Statistics for Manufacturing and More
Date: Thursday, May 16th, 2024 10:00 am CST
Taught by Angela Thurman
In this course, you’ll learn to:
This course offers a comprehensive introduction to the key principles of statistics with a specific focus on applications in the manufacturing industry. It provides the foundational knowledge necessary to understand and implement statistical methods in a manufacturing context. We will explore a blend of theoretical concepts and practical examples so that participants learn how statistics drive quality improvement, process optimization, and overall operational excellence.
- Data collection and analysis
- Probability & Distribution
- Process capability and performance
- Statistical process control
- Quality improvement techniques
Best Practices In Your Warehouse
Date: Tuesday, April 16th, 2024 11:00 am CST
Taught by Kirsten Austin
No matter the size of your Distribution Company, sometimes bringing it back to the basics is a healthy exercise. In this course, Kirsten Austin, will provide some insights into Best Practices for your operations. There are still ways to implement guidelines for running a profitable distribution business while still be unique in your offerings. In this session we will cover:
- The three large No No’s that can cost you profits straight out of the gate.
- Warehouse Employees and Mapping Their Journey with You from Onboarding to Daily Expectations.
- Your Facility – Are You Making the Best Use Out of It?
- Additional Tips for Distribution Success!
Client-Centric Manufacturing: Perspectives and Insights From Across the Industry
Date: Thursday, March 28th, 2024 11:00 am CST
Taught by Lori Highby and Whitney Koch
In this course, you’ll learn to:
•Investigate diverse manufacturing professional perspectives
•Identify key themes in client expectations
•Discover strategies for tailoring solutions to meet evolving manufacturing needs
•Learn why client-centricity is crucial for success with manufacturing partners •How to achieve client-centricity
How to Generate Leads & Increase Sales Through Search Engine Optimization
Date: Tuesday, March 12th, 2024 10:00 am CST
Taught by Nathan Wheeler
You’ll Learn
– How effectively your competitors generate leads
– How to outperform competitors in search engines
– How to structure content on your website and where to place keywords for maximum exposure
– How to perform keyword research, and which keywords your site can rank for
– A high level overview of off-page SEO
You’ll receive access to two free downloadable worksheets we use in our agency to ensure every page is constructed with the right keywords and with the perfect structure
10 Essential Prompts and Tips to Maximize Marketing Productivity with AI
Date: Tuesday, February 6th, 2024 11:00 am CST
Taught by Dave Meyer
Join Dave Meyer, speaker/trainer for Google and HubSpot, and owner of Minneapolis-based marketing agency BizzyWeb, for an engaging session on using Artificial Intelligence to supercharge your marketing efforts. Discover how AI can destroy writer’s block, help you with research, contribute to your content and help grow your business. This session will be full of tips, tricks and tools to get you started the right way with AI, and to enjoy the benefits of AI while steering clear of legal and copyright issues.
Key Takeaways:
- Harness the Potential: Learn how AI can amplify your marketing creativity and efficiency.
- Automated Insights: Discover how AI-driven analytics can provide better, faster data you can actually use.
- Top tools: How to get the most from the most popular tools from Google, Open AI, Adobe and many others.
- Great prompts: Learn how to get AI tools to present better data by getting specific and providing needed content.
How to Make the Most of Your Tradeshow
Date: Thursday, February 22, 2024 11:30 am CST
Taught by Cherise Kennerley
You’ve heard the saying, “Go to a trade show to show up and throw up.” We’re going to get rid of that saying by dividing the trade show in three segments: Prior – During – Post. Each segment is critical to the success of the event. We will cover best practices for each segment. We’ll get into detail on what’s included, how to execute and track the results. By the time we’re done, you’ll know what you need to do to make your next trade show profitable.
Leanification in Construction and an Introduction to Circular Construction
Date: Mon, Jan 22, 2024 12pm CST
Taught by Sneha Kumari
Lean methodology stands as a potent instrument for enterprises seeking to streamline their operations by eliminating waste. Before we dive into technological investments, the pivotal first step is the process ‘leanification,’ a critical endeavor that unearths and eradicates wasteful practices. It’s the small, incremental strides that pave the path toward significant transformation. However, Lean isn’t just a toolbox; it’s a cultural shift. Successful implementation hinges on the synchronized efforts of both leadership and employees. It’s about reshaping the DNA of your organization. Beyond Lean, I would like to invite you to explore a paradigm shift – the concept of Circular Supply Chains. While Lean talks about “minimizing” waste, Circular economy talks about “monetizing waste”. If this intrigues you, I cordially invite you to join our journey.
MNI University 