Archived Classes

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LinkedIn for Sales Pros Part Two: Building Authentic Connections that Convert

Are you ready to turn connections into real relationships that lead to opportunities?

In Workshop 2, we go beyond profile optimization and dive deep into relationship-driven strategies that help you stand out and stay top of mind on LinkedIn. You’ll learn:

• How to start meaningful conversations without sounding salesy
• The power of engaging content that sparks connection and trust
• Proven techniques for moving from connection → conversation → collaboration
• How to leverage LinkedIn’s features to build a strong personal brand

This session is all about building community, creating trust and showing up consistently in a way that makes people WANT to work with you.

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LinkedIn for Sales Pros Part One: Relationship-Driven Selling in a Digital Age

You’ve built your business through boots on the ground, handshakes, and follow-through. That old-school work ethic still matters, but the way we build relationships and close deals is changing. This 2-part LinkedIn class series is designed for seasoned salespeople in manufacturing and industrial sectors who are ready to modernize their approach without losing their authenticity or grit.

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Airtable for Manufacturing & Program Management

Are you still relying on spreadsheets to manage production schedules, supplier data, or project milestones? It might be time to upgrade your workflow without the complexity of traditional databases.

Join us for this engaging and practical webinar where you’ll learn how Airtable, a no-code relational database, can transform how manufacturers and program managers organize and track their work. Whether you’re coordinating production runs, managing supplier inputs, or leading complex programs, Airtable makes it easy to build customized, collaborative solutions—no coding required.

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HubSpot CRM and IndustrySelect – Customization

Now that you’re set up in HubSpot (or your favorite CRM) and you’ve imported your first list via Industry Select, it’s time to get going! We’ll share how to customize your CRM to meet your needs with custom contact properties, deal information and other follow up tips. And once you have your system ready to use, we’ll show you how to start using it to get in new leads and make sure you’re able to manage your productivity with reporting and other optimizations.

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Unlock the Power of Your IndustrySelect Data: Building a Simple CRM in HubSpot

Are you looking to streamline your sales and marketing outreach with better organization and easy-to-use technology? Join us for this highly requested, hands-on class where you’ll learn exactly how to take valuable lead and contact data from your IndustrySelect and import it directly into HubSpot, one of today’s most popular CRM platforms.

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16 Lead Generation Strategies You’ve Never Heard of That Generate Real Results

Generating high-quality, cost-effective leads continues to be one of the most important–and most challenging–tasks for marketers. There are an infinite number of digital platforms available to achieve this goal and you’ve probably tried them all…with somewhat mixed results. This session will give you a much-needed fresh take on lead generation—from attraction to conversion—with strategies that are proven to be successful within today’s 24/7 digital landscape. You’ll learn new ways to generate quality leads (not just quantity) that will align with any marketing budget.

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Building a Blog That Provides REAL Value for Industrial Brands

Understand the importance of blogging in building brand awareness and generating leads in this insightful course taught by Whitney Koch! Learn how to create valuable content that speaks directly to your target audience, discover the 5 best practices for writing and optimizing blog posts for search engines, and master content distribution strategies to maximize your blog’s visibility. Plus, learn how to develop a consistent content calendar to keep your blog active and engaging.

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Deliverability Decoded: Mastering the Art of the Inbox

Join Kati and Maggie, your expert guides, as we uncover the latest tactics and emerging trends to help you conquer spam filters and optimize your email deliverability. In this master class, you’ll gain control over your email sending, learn how to adapt to the ever-evolving email landscape, and discover the crucial steps to take if your emails land in spam. With Maggie’s insider knowledge and strategies, you’ll elevate your email game and achieve unparalleled inbox success, leading to more leads and meetings.

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Next Level Lead Nurturing: How to Segment and Automate Your Marketing to Close More Deals

To provide value to your customers, you have to understand their needs and how to deliver what they want, regardless of where they are in the buyer’s journey. In this session, you’ll learn master tips to enhance your contact management and segmentation strategy for real results. When you deploy engaging and contextual content at exactly the right moment, you’ll empower your audience, help them identify their needs, and craft helpful, personalized messages designed to convert.

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The Funnel is Dead: Long Live the Marketing Flywheel to Engage Customers

The metaphor of a funnel doesn’t work anymore because marketing isn’t a one-time activity: great engagement programs keep re-engaging and deepening your relationships. That’s where the Marketing Flywheel comes in – using customers as the center of a process to Attract, Engage and Delight your audiences.

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Digital Skills for Every-Day Tasks with Dave Meyer

Could your digital skills use a reboot? Tap into this MNI University course with Dave Meyer, President of Hubspot agency BizzyWeb, which will help you hone your digital skills for everyday tasks! In this course, you’ll learn how to manage work and life tasks more effectively using Google tools. Whether you want to build a budget, create a meeting agenda or organize your priorities, these best practices will boost your productivity!

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Introduction to Statistics for Manufacturing and More

Taught by Angela Thurman of Thurman Co, this expert course offers a comprehensive introduction to the key principles of statistics with a specific focus on applications in the manufacturing industry. It provides the foundational knowledge necessary to understand and implement statistical methods in a manufacturing context. We will explore a blend of theoretical concepts and practical examples so that participants learn how statistics drive quality improvement, process optimization, and overall operational excellence.

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Best Practices in Your Warehouse

Is your warehouse running smoothly, or could it use a refresh? In this free MNI University course, shipping & supply chain evangelist Kirsten Austin dives into best practices for distribution operations, regardless of company size. Learn how to optimize for efficiency while maintaining your unique edge!

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Client-Centric Manufacturing: Perspectives and Insights From Across the Industry

Are you ready to transform your manufacturing partnerships? This action-packed MNI University course on client-centric manufacturing is led by industry experts Lori Highby and Whitney Koch from Keystone Click.

In this informative session, you’ll learn how to:
• Investigate diverse manufacturing professional perspectives
• Identify key themes in client expectations
• Discover strategies for tailoring solutions to meet evolving manufacturing needs
• Learn why client-centricity is crucial for success with manufacturing partners
• How to achieve client-centricity

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How to Generate Leads & Increase Sales Through Search Engine Optimization

You know SEO is important, but it can be daunting getting started. Our next MNI University course, taught by expert Nathan Wheeler, is here to help you learn the fundamentals of SEO and get you generating leads and boosting your company’s growth with effective search engine optimization!

In this informative session, you’ll learn:

• How effectively your competitors generate leads
• How to outperform competitors in search engines
• How to structure content on your website and where to place keywords for maximum exposure
• How to perform keyword research, and which keywords your site can rank for
• A high level overview of off-page SEO

You’ll also receive access to two free downloadable worksheets we use in our agency to ensure every page is constructed with the right keywords and with the perfect structure. 

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How to Make the Most of Your Trade Show

You’ve heard the saying, “Go to a trade show to show up and throw up,” but marketing expert Cherise Kennerley has the strategy for putting that saying to rest forever! Join Cherise for her free MNI University course on February 22nd. In this insightful course, you’ll learn how to make the most of your trade show by dividing the trade show in three segments: Prior – During – Post. Each segment is critical to the success of the event. What are the best practices for each segment? What’s included? How do you execute and track the results? At the end of this course you’ll know what you need to do to make your next trade show profitable.

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10 Essential Prompts and Tips to Maximize Marketing Productivity with AI

Join Dave Meyer, speaker/trainer for Google and HubSpot, and owner of Minneapolis-based marketing agency BizzyWeb, for an engaging session on using Artificial Intelligence to supercharge your marketing efforts. Discover how AI can destroy writer’s block, help you with research, contribute to your content and help grow your business. This session will be full of tips, tricks and tools to get you started the right way with AI, and to enjoy the benefits of AI while steering clear of legal and copyright issues.

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Leanification in Construction and an Introduction to Circular Construction with Sneha Kumari

Lean methodology stands as a potent instrument for enterprises seeking to streamline their operations by eliminating waste. Before we dive into technological investments, the pivotal first step is the process ‘leanification,’ a critical endeavor that unearths and eradicates wasteful practices. It’s the small, incremental strides that pave the path toward significant transformation. However, Lean isn’t just a toolbox; it’s a cultural shift. Successful implementation hinges on the synchronized efforts of both leadership and employees. It’s about reshaping the DNA of your organization. Beyond Lean, I would like to invite you to explore a paradigm shift – the concept of Circular Supply Chains. While Lean talks about “minimizing” waste, Circular economy talks about “monetizing waste”. If this intrigues you, I cordially invite you to join our journey.

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Project Management with Angel Thurman (4-Part Series)

Become a project management expert! In this comprehensive four-part course, project management expert Angela Thurman covers the A-Z of project management, including methodologies, time management, building a team, and more! Tap into Angela’s 30+ years of successful experience in managing projects, contracts, and supply chains with this insightful course on project management. Want to explore more on this topic? Check out Angela’s 2022 four-part course!

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Silver Tsunami Success: 30 Ideas in 30 Minutes to Implement in the First 30 Days to Maximize Returns for New Owners in Manufacturing

The “Silver Tsunami Success: 30 Ideas in 30 Minutes to Implement in the First 30 Days to Maximize Returns for New Owners in Manufacturing” webinar, hosted by Adam Baker of Schooley Mitchell, Alex White of Subcity, and Matthew Reynolds of Dansig Insurance, offers a fast-paced, unique experience. In just 30 minutes, 30 rapid-fire ideas will be presented, each receiving only a minute’s attention. This whirlwind session is designed for new owners in manufacturing, providing actionable strategies for immediate implementation. The brevity and intensity of this event make it a must-attend for anyone looking to quickly grasp essential concepts for success in the manufacturing industry.

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How to Grow Your Visibility to Your Brand Using Video and Live Streaming with Sri Mahabir

Get these practical strategies and techniques to help you grow your brand visibility using video and live streaming platforms. Sri will address the pain points faced when it comes to establishing visibility within your organization and online. There will be engaging exercises and examples, that will gain valuable insights into leveraging video and live streaming to stand out and make a lasting impact.

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Simple Advice for Growing Manufacturers with Kirsten Austin

Manufacturing is such an exciting industry and we love all of the lessons we have learned while serving our manufacturing customers. Did you know that there are a lot of resources and ideas available to your growing company? Did you know there are a lot of common mistakes that can easily be corrected to help serve you better? Do you want to understand the level’s of automation you should understand and consider? Join Kirsten Austin, President DCSC for this fun and informative MNI University Web Course providing simple advice for growing manufacturers.

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The Biggest Marketing Mistakes Manufacturers Make

There is always room for improvement in any industry. After working with manufacturing companies for 15 years to support their marketing initiatives, experts Lori Highby and Whitney Koch have collected many insights on manufacturing marketing trends. This 60-minute course will explore the top mistakes they’ve seen made in this space and provide strategies on how to resolve them.

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The Mother Friendly Work Environment and the PUMP Act

Working to create a mother-friendly work culture benefits employers, employees, families, and communities. By prioritizing things within their control, including complying with state and federal laws providing break time for the expression of breastmilk, employers can create a more positive work culture that attracts candidates, increases productivity and job satisfaction, and benefits the bottom line through lower healthcare costs and higher retention. Join Whiney Koch in this insightful course on cultivating a mother-friendly work environment!

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Transform Your Business in 3 Simple Steps

Are you like many people and struggling in your business to gain traction and connection with your customers? Do you know who your Ideal customer is? Is your message not connecting and driving sales? In this informative course, expert Russ Hedge will walk you through answering these questions to help you grow your business!

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Unlock Efficiency and Eliminate Human Error: Discover Your Hidden Process Power with Dave Crysler

Tired of inconsistent performance, missed deadlines, and mounting frustrations? Believe it or not, the issue might not be your team – but the processes they’re following. In this course, Dave Crysler will reveal the secrets behind operating with excellence and how your business can benefit from streamlined, efficient processes. You’ll learn:

1. The hidden ways inefficient processes are costing your business time and money.
2. The 3 secrets of highly efficient businesses and how they keep their operations running like clockwork.
3. Actionable strategies you can implement immediately to start improving your operations.

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2022 Archived Courses

Understanding the Basics of Supply Chain & Technology 101 with Kirsten Austin

This course is for anyone who is “not” a software techie that wants to understand little more about the systems in place.

In this they will learn:

1.)   Acronyms widely used in the manufacturing and distribution industries.
2.)   What specific technology solutions provide “people” with.
3.)   A high level knowledge of how technology affects our everyday lives.

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Reducing Indirect Costs in Manufacturing with Adam Baker

Manufacturers have become experts in reducing direct costs in their operations.  Where they often need guidance is how to reduce or eliminate indirect costs, which can often be around 20% of an operations budget.  Adam will give an overview of areas he often finds overlooked in manufacturing that can lead to large cost savings for the organization.

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Everything Email with Maggie Blume

Learn the essentials of prospecting and cold emailing in this expert course taught by Maggie Blume, Account Executive at sales engagement software company Mailshake. Maggie will teach the teach the ins and outs of important topics and items you should avoid when sending prospecting emails.

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Process Power Hour with David Crysler

You shouldn’t have to reinvent the wheel each time you or someone on your team starts a new project or looks at their to-do list. In this FREE session, David Crysler will reveal his Process Playbook System to help you create process clarity, ease accessibility, and ensure consistency.

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Website Strategies for Manufacturers That Win Customers with Nicole Donnelly

Did you know 83% of the purchasing process now happens online? And B2B buyers now only spend 5% of the buying process talking with a sales rep? (Gartner). Buyer behavior will continue to move online in the years ahead. It’s more important than ever that you have a strong online presence. And that starts with your website.

Come join the party to see case studies, examples, and get practical tips you can implement today on your website!

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Exploiting Digital Customer Experience to Increase Sales with Nigel Packer

There are a million questions you would like to know the answers to about your digital customers. Do you want to know the answers to all those questions? Taught by Digital Customer Experience Consultant and Trainer, Nigel T. Packer for MNI University, “Exploiting Digital Customer Experience to Increase Sales” will help you find the answers you seek, such as who are your customers, why do they buy, and how do you keep them on that path?

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Project Management with Angela Thurman

Tap into project management expert Angela Thurman’s 30 years of successful experience in managing projects, contracts, and supply chains with this insightful course on project management.

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Writing for an Industrial Audience with Meaghan Ziemba

Wondering how to make your technical writing not so…technical? During this course, attendees will learn 5 tips on how to write for a more industrial audience, making technical information more exciting and memorable.

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All About Structural Foam Molding

Structural foam molding, also called low-pressure plastic injection molding, is a mass-production injection molding process used to make large, more robust plastic parts by injecting thermoplastic materials & a foaming agent into an aluminum mold. Get a quick tour of how this process works in this video from Miles Manufactured Products. Or, learn more about Miles Manufactured Products on IndustryNet.

Check back for more manufacturing videos!

Special Report! ShowUP With GailNow: MNI University Edition

Watch Gail Robertson in conversation with MNI’s Kati McDermith about MNI University.